Jaan – Jewelry designer

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THE SURVIVING QUESTIONS

1. IN ONE SENTENCE, HOW WOULD YOU DEFINE WHAT YOU DO?

I make people more beautiful, that’s it.

2. WHAT DID YOU LEARN THANKS TO YOUR HANDS?

Let me think this through. It can be…psychology of the people. In fact I understood so much about this life working with my hands and I can tell you, for instance, that men are buying more expensive gifts for they girlfriends rather than their wives…of course through my hands I found possibilities to make other people happy, it’s just in the small things. To become happy you don’t need too much, it mustn’t be about money, it could be a small piece because that’s what people are looking for. I recognize some features of someone’s character that they probably never suspected themselves, but eventually they will see it through my work. A lot of women have to wait until their friends tell them “You look beautiful” to understand something about themselves. Your hands just help you to live, that’s it.

 3. IF YOU HAD TO SUGGEST A TEENAGER TO FOLLOW YOUR PATH, WHAT WOULD YOU SAY?

When you start, whatever you want to do, you must have 1% of talent since 99% is work, and you should not tell anyone “I’m a big artist” because no one will believe it, just do what you can do. Results will tell. And then there’s another thing: as long as there are women in the world I have enough work. It’s like hairdresser, hair is growing all the time, isn’t it? I didn’t think about it in the beginning…

THE SURVIVING STORY

We had a very good drawing teacher at school and after the normal lesson we would gather to draw, it was very clear I liked jewelry and when I moved to Tallinn I found the competition within the art school very hard and the alternative to the art school was to serve army which indeed was the last place I wanted to go.

Luckily in the same art academy we had other departments like architecture, so I took all my documents and put that into architecture department because I thought it would be easier to get in. So I had to become an architect at first, that was my first education. Eventually in 1982 I graduated as a jewelry designer and it was thanks to my architect background that I managed to develop a different style you can actually see in my work. Most on my work is three dimensional and no body else is working in the same style, as it happened, in 1985 I’ve been selected for a very important publication and I’ve done many exhibitions after that, I became known for my work.

Let me say that my case it’s not a straightforward choice, to be a jewelry designer. I had several possibilities, at one point I even considered entering the conservatory, I understood later that this is even more that “the work I have to do for money”, for me is a living style. To make this jewelry is better than for other people to go on holidays. I like doing this, and if you like your work you can show what you can do and customers will come. I’ve never made sketches on the paper for the clients, they trust me, they come to me and ask “do something for me”. When men are buying gifts for their women, I would like to see the photo of the woman, because man normally know how much it can cost, but they never know what it has to be, and how it has to look like, when I see the photo, ask a few questions, to understand who’s she.

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